Augusta Business center
by Jewel JosephGray
provided by
Simple Steps to a Powerful Elevator Speech
If you are in business, having an elevator speech is as essential as air and water. There is never a circumstance where it is okay to not sell yourself on-demand.
An elevator speech is a short synopsis of your business that can potentially get you clients or collaborative colleagues. It should be something concise that you can deliver in the time you would spend going between floors in an elevator. Approximately 30 seconds. The key is to have an opening that draws people in and makes them want to learn more. At all times remember, you must cater to the unasked question… “what’s in it for me?” When someone asks what you do, they really want to know what you do or offer than can help them. To follow are some simple steps to take into consideration when creating (or polishing up) your elevator speech:
1) Don’t be afraid to claim a niche. When you identify your target market you are able to speak with expertise about a specific customer profile. Everyone can’t be your client. It’s better to narrow your focus than to be seen as a ‘jack of all trades, master of none.’
2) When discussing ‘what you do’ always and only focus on the problem that you solve for your target market. This paints a clear, action-oriented picture and provokes curiosity. “I help small business owners identify and eliminate obstacles to their success.”
3) Explain a little about how you solve the problem. If
appropriate, discuss the techniques that you use and
offer some examples of results that you have
orchestrated. Be armed with statistics and information
about industry trends is possible.
4) Assume that everyone wonders, “what makes you so
special?” Confidently discuss why your company is
different than others. Stand out from the crowd and
shine the light on why someone would choose your
products/services over others.
5) Digest your spiel. Even
though it’s called an elevator speech, it doesn’t have
to be delivered like one. Practice, practice, practice
saying it until it sounds natural. Say it in the shower
or while you are driving to a meeting. Join a networking
group and practice so that you don’t sound like an
infomercial.
Remember, if you can’t explain what you do in a clear, direct fashion, no one will remember you or your business. If you are having trouble creating a crisp marketing message or marketing yourself to strangers, seek out the expertise of an executive coach to catapult your executive development. Whatever you do, don’t leave home without an elevator speech, without it you’re like a fish out of
water.
Jewel JosephGray, CEO of GRAYT Solutions, is an author, speaker, consultant and coach living in Augusta Georgia. Her company works extensively with entrepreneurs and executives to develop creative solutions and facilitate leadership challenges. Her no-nonsense style is described as powerful, insightful and passionate, and her natural ability to connect, inspire and motivate others is unrivaled. For more information visit
www.2BGrayt.com or call 1-877-2B-GRAYT (1-877-224-7298).
